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Overview
Second Sole Ohio is a specialty running store that spreads eight stores across the state of Ohio.
Challenge
We were approached by Second Sole to address four key objectives. First, restructure the user interface of their website to be more user friendly. Second, update their web appearance to reflect their new brand identity. Third, create a web space that will attract new customers and result in increase foot traffic (and brand loyalty). Lastly, address employee efficiency issues with an improved email solution.
Solution
Second Sole Ohio was created around the Expression Engine CMS software. We structured each store the same to achieve uniform navigation yet differentiated them with a unique color. To increase brand loyalty, we encourage involvement by allowing Internet users to create an account and comment on product reviews, running groups and even ask running related questions.
To improve employee efficiency we moved Second Sole Ohio’s email off an insufficient (feature lacking) service to a more powerful Gmail service.
Result
After the launch of SecondSoleOhio.com, new users requested memberships and and signed up for newsletters. The new web site provided an alternative means to contact Second Sole and has increased brand awareness. Employees noticed results were immediately with improved performance and productivity by enabling mobile capabilities.
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Second Sole is one of Ohio's leading running specialty stores. Their knowledgeable staff provide customers with expert advice and insight that larger sporting good stores cannot. If you're serious about running and demand the best service or are simply looking for some help finding the perfect shoe, visit Second Sole and join the fun. Second Sole is also a premiere sponsor of several marathons and road races across Ohio. Some sponsorships include: Columbus Marathon, Cleveland Marathon, Akron Marathon, Peace Race, Merrill Lynch Bullrun and many more. Second Sole needed an easy-to-navigate website that would allow them to showcase their stores and involvement in the running community.
