Flipbox Studios

Located in Valley City Ohio, Superior Roll Forming Co. is a world class supplier of roll formed and integrated assemblies.  In 2005 SRF worked with The Rocket Factory to video document their technologies and create an interactive web space to view them.  About a year after launching their website, SRF wanted to make a bigger footprint on the web and inquired about search engine optimization.  With such great feedback on their existing website, we decided to use their existing layout and create an xhtml version which would provide search engines the content necessary to index.  Superior Roll Forming also turned to manufacturing seo specialists Industrial Quick Search for specific campaigns and industry specific listings.

An element of Superior's ISO certifcations require them to sample their customers with an annual survey.  We took Superior through the transition of moving from snail-mail surveys to an electronc version on the Internet.  It was a win-win situation.  The new method not only cuts costs, it also increases return rates, provides quicker turn around, and is much easier to use (with the help of validation).